This brief required a rebrand of SNOWFOAM Australia across all its touchpoints. Establishing the premium car care position desired and connect with audiences with a contemporary image and message.
The challenge was to transform this garage start up into a contemporary brand. The existing issues were a dissonance amongst the brands products and outdated visual designs across its channels. Since the businesses conception, their users of old and new from the last 5 years were growing, thus the brand itself now had to follow that.
We created a unique symbol that could encapsulate the company’s values for its users, whilst manifesting the idea of ‘care’ in a recognisable and timeless mark. Competing directly within the market of automotive care, the identity and products were made to match, and the physical and digital systems to allow a seamless buying experience was developed.
The new SNOWFOAM Australia website was redesigned with the use of the analytic tools and findings of user behaviour within the site. Fewer access points were established to allow users to gain information needed and opportunities to maximise conversions.
Further signage and store ideation was undertaken to enhance the experience of walk-in customers and the presence of the store, both physically and within the digital space. The client requested a design, which incorporated the new branding and secondary language, that could be used to increase social media reach. Specifically, with customers who visit and follow with social media posts of their cars at the storefront.
To increase B2B relationships, a trade catalogue was developed to be sent out to potential and interested distributors. This book acts as an informative piece and follows the extension of the brand.